audience

REACH AND FREQUENCY

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JumpTV properties allow brands to increase their reach by millions. By taking just 10% of your spend off the leading online sports portals, your brand can.
Key Indices

  • ~ $89,943 Mean income (160)
  • ~ Attended/Graduated college (119)
  • ~ Hotel/Motel Stay for Business (287)
  • ~ Air Travel for Business (386)
  • ~ Purchased high-speed internet access (338)
  • ~ Purchased HDTV last 12 months (160)
  • ~ Travel Vacations- major sporting event last 2 years (798)

Source: Nielsen@Plan Fall 2007

  •  
  • Spend ($10 cpm)
  • %Reach web population
  • Frequency per user
  • Unique Visits
  • ESPN
  • $100,000
  • 2.59
  • 2.7
  • 2,746,000
  • JumpTV
  • $10,000
  • ESPN
  • $90,000
  • 2.94
  • 2.6
  • 2,948,000
    (+202,000)
  • Sl.com
  • $100,000
  • 2.0
  • 4.7
  • 1,821,000
  • JumpTV
  • $10,000
  • Sl.com
  • $90,000
  • 2.52
  • 3.7
  • 2,123,000
    (+302,000)
  • Active.com
  • $100,000
  • 0.57
  • 12.3
  • 608,000
  • JumpTV
  • $10,000
  • Active.com
  • $90,000
  • 0.92
  • 7.5
  • 984,000
    (+376,000)
  • S1.com
  • $100,000
  • 1.13
  • 5.5
  • 1,205,000
  • JumpTV
  • $10,000
  • CBS Sports
  • $90,000
  • 1.45
  • 4.3
  • 1,554,000
    (+349,000)

DEMOGRAPHIC

Male: 63.8%

Age: 25-34

Female: 36.2%

Age: 25-35

House Hold income: 60k-75k…131

DEMOGRAPHIC

JumpTV.com

  • Minutes watched: 90,740,095
  • Page views: 11,678,726
  • Unique visits: 2,086,568
  • Average session per user (video): 53.12 minutes

College and Professional Sports

  • Minutes watched: 20,158,76
  • Page views: 79,581,102
  • Unique visits: 7,293,245
  • Average session per user (video): 20.06 minutes